Performance, Concept and Narrative videos

This is an example of a concept music video. The genre of music (rap) is not conventionally portrayed by a concept music video, and so to have this whole video be animated is very unusual.




This is an example of a performance music video. The bright colours and upbeat dancing is a staple to performance videos, and also the main guy does objectify women in it which is also an unfortunate part of a lot of performance videos.





This is an example of a narrative music video. You can tell this because the main person in the video is not lip syncing and a story is told of this guy walking home whilst intoxicated and we can see his hallucinations.