Halfway Evaluation Feedback

Feedback

Music Video Teaser:

We received both positive and negative feedback for our music video teaser. We were told that we had great image variation and a good variation of special effects. It was also mentioned that our location choices for the video were very good and interesting. Another one of our strengths was that we edited the shots to change in the beat of the music. However, some people also said that our lip syncing could be improved and, at times, it is very obvious that the artist is not really singing the song. As well as this, it was said that the pace was very slow due to the long shots that were used. Maybe we could add some more shots to increase the pace? Also, they said that we could maybe add some of the special effects used to more shots so that they do not look out of place. We also use some of the same shots more than once and very close to each other. It was suggested that we could add some more shots in between to space it out a little and reduce repetition.

Website

As a whole, the rest of the class liked our main image and all of the photos on the website. It was also said that the website links really well with the artist image and also has obvious synergy with the teaser video and our plan for the digipack. People also commented that our website worked well; It's simplicity was praised because it made the website very easy to use. However, in balance, it was suggested that we could add a little bit of creativity to make it more interesting and a bit less plain. As well as this, it was suggested that we could add some more links, for example a link to the Youth Music website on the attached logo. We could also add a merchandise page onto the website so that we can sell it on there. Another weakness of our website was the number of photographs on there in relation to the volume of written content. It was suggested that we should add some more text to the website to make it more informative.

Brand Image, Name, Image and Stage Presence

Many people in our class liked the 'Youth Music' idea that we had because it makes our artist more relatable and gives an even more established background. This added detail will make our artist appeal to many more people. It was also said that our artist's image goes very well with her personality and background and her whole 'story' is very well thought out and detailed. In contrast with this, some raised that there is a contrast between the artist's image and personality with the music that she creates. It was said that we should make it clear that this is due to the artist trying to increase her versatility to avoid confusion.

Target Audience

Our class thought that our target audience was very well planned out and said that it was clear that we had put a lot of thought into who we are targeting. It was also said that our versatility suits our main target audience of young adults because people of this age group are all so different. Though, it was suggested that we could extend our target audience to slightly younger viewers because the artist is quite young, herself. As well as this, some said that we should consider doing some artist interviews to raise awareness of the artist.

Next Steps

Music Video

• Ensure that we film some more lip syncing shots that are of a higher quality
• Add some more cuts to make the video more interesting by increasing the pace
• Add some more special effects to the music video
• Add some more shots in between those that are the same

Website

• Add some more text
• Add some creativity/special effects
• Add more links to things like the Youth Music logo
• Add merchandise page
• Add social media links

Digipack

• Make this a priority to ensure that it is complete promptly
• Include synergy with the website and music video

Brand Image

• Make intention of versatility clear

Target Audience

• Extend target audience?
• Do some interviews to raise awareness