Marketing

We have decided to use different strategies to market our audiences. Our main target audience is young adults, however we do not want to limit our audience to this.

Our main technique was the use of social media. We have Instagram, Twitter and YouTube accounts. This is important for gaining popularity, spreading the word of our new artist and keeping in contact with 'fans'. Social media is, most likely, the most important way to keep in contact with people in the world today and also the way that news spreads the fastest. This is why we thought that this was really important to have.
We researched many different music artists and found that very few (practically none) did not have all of the social media accounts and the majority of them were very active, posing several times a week.

we are also marketing through our merchandise. Our merchandise products include photographs of Isla as well as her logo. therefore, when fans buy and use these products, it will attract the attention of others and cause more people to learn about who Isla is.

We have also uploaded a video interview onto our website and this can increase Isla's popularity as people could come across and watch it on YouTube. We also have several magazine interviews and front cover features. This makes it impossible for anyone who buys these magazines to not know who Isla is.